Mole Valley Asset Management - Developing brand values, market positioning and strategy
Asked Scaramanga to...
Develop brand values, market positioning and a marketing strategy to attract new investors and demonstrate why they are unique. Mole Valley Asset Management is a relatively new business determined to do things differently from the traditional investment companies.
They want to have a very personal relationship not only with their investors, but also with the companies that they invest funds in. Their goal is to help people have a relationship with their money.
We put our thinking hats on …
We ran a brand workshop with the Mole Valley Asset Management team to get to the heart of their brand values and to then build messages that would express clearly what makes the company different and why investors looking for a relationship with their money should come to MVAM.
Scaramanga also developed a marketing strategy and a 12-month campaign plan and budget to attract new investors to the business, as well as develop and set up a referral/introducer channel for new clients acquisition.
And delivered these results …
The values and messages proposed by Scaramanga have been adopted by the business, which is implementing the marketing plan in-house. The client was very satisfied with our work and commented:
““Can I just say how thoroughly impressive your report is and how excellently you have delivered what we asked.””