A new visual identity for High Court Enforcement Group
High Court Enforcement Group has been a client of Scaramanga’s for a number of years. We have worked with them over this time to develop their brand values and marketing strategy, which we have been implementing with impressive results.
We have developed a fair amount of marketing collateral for them, but have been somewhat constrained by the fact that there is no clear visual identity for the business.
As a result, we recommended looking at the visual identity and worked with Thoughtful, who have been the design and web agency for High Court Enforcement Group for the last 12 months.
Scaramanga prepared a brief for them, looking at the brand values, the desired business objectives and the requirement for a very strong visual identity that would work with the existing logo, create strong brand recognition and raise the profile of the brand.
Thoughtful developed two excellent concepts and, after presentation to the Board, the more challenging concept was the one selected; more challenging in terms of implementation but it was the more exciting, dynamic and contemporary concept.
Since this was signed off in January 2018, Scaramanga and Thoughtful have been working hard together to update their collateral, with Scaramanga writing the copy and undertaking the project management and Thoughtful doing what they do best, the design and artwork.
On 14th March, we launched the new brand, having updated all of the graphics on the website, created new newsletter templates, stationary, event and exhibition stands, HTML eShots and, most importantly perhaps, a new corporate brochure.
This was the first complete overhaul of the corporate brochure for three years. Rather than amending what existed previously, we started from scratch, scoping out what needed to be included, writing copy from the ground up, with Thoughtful developing the design concepts which then led into artwork and finally, the 20-page brochure has gone to print.
It is a fantastic piece of work - you can download the brochure from the High Court Enforcement Group website.
Over the coming weeks, we will be continuing until the project is completed with the update of event leaflets, a suite of advertisements and new covers for eBooks. As well as continuing to manage all their marketing activity across multiple media.