Branding, messaging and positioning
We’ll help you identify what lies at the very heart of your business – your brand values.
Through our brand identification process, we work with the directors and key stakeholders to get to the core of what you want your customers, employees and the wider market to think and experience when they interact with your brand.
We then develop these into messages – usually three or four – that will be used consistently throughout all marketing communications. They may not always use the same words, but the underlying messages will remain the same, building brand consistency and awareness.
If you decide that your identify needs reviewing as a result, we work with a number of creative brand consultants who can develop this.
Finally, we look at where the business should be positioned in the market place for optimum success – taking into account long and short term objectives.
Once these components are in place, the marketing campaigns will have far more focus and effect.
Call us today on 020 3371 3295
Claire is brilliant to work with. Asks those annoying questions that you suddenly realise you haven't addressed. And these quality questions make you stand back and think hard. She will make you dig deeper for answers and then bring the whole lot together again to make sure it works. It was a very enjoyable experience and most importantly fruitful.Heather White, Managing Director Smarter Networking