Build profitable customer relationships
So often we find marketing activity is focussed on acquisition to the detriment of growing what they already have.
Several pieces of independent research have shown that it costs, on average, five times more to acquire a new customer than it does to win more business from an existing one.
There are plenty of other good reasons for playing to the loyalty of the customers you already have:
- They already know and trust you so will be more willing to try new products and services
- You can sell them upgrades and enhancements to what they already have – or give them away for free to build loyalty
- Analyse their buying behaviour and usage to understand what else they might need from you
- Ask them to recommend others – reviews and personal recommendation is fast becoming the key influencing factor in purchasing
If you have a sophisticated CRM platform, that’s great; but we can still do plenty to segment your customers and target specific campaigns to them even if you don’t.
Call us today on 020 3371 3295
Claire has supported our team with her expert marketing knowledge and structured facilitation enabling real insight and progress with forming our marketing plan. Claire has a professional, enthusiastic and friendly approach putting people at ease whether they are senior managers or staff less familiar with strategic planning/marketing.Neil Keeler, Group Manager People & OD, Southend-on-Sea Borough Council