Today we look at some exciting news for all professional Instagram users. As of July 10th 2025, Instagram content can be indexed by search engines, this means that your content can show up in Google, Bing and more.

It’s crucial to understand how this change will impact the search ecosystem going forward if you use Instagram for business. To understand the evolving role of social media platforms in the realm of search engines, we recommend reading this article on how social media platforms have taken over search engines.