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Getting your content into the AI summary - what is AEO?
Answer Engine Optimisation (AEO) is the latest digital marketing technique you need to use. With the constant increases in generative engine (GE) usage, having content that is tailored to these applications is crucial in maintaining brand visibility and presence.
AEO (sometimes referred to as Generative Engine Optimisation or GEO) refers to organic and technical content strategies that, similarly to Search Engine Optimisation (SEO), optimise content for answering users’ queries. The key difference is that GEs index content that responds to queries in a conversational style and they index content in ‘chunks’ rather than full web pages.
