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How social media has taken over search engines
Google blew onto the scene in 1998 and took the world by storm. Becoming the most used search engine in the world, the phrase “just Google it” became a phenomenon.
Roll on to 2025 and we now have a wide range of social media platforms taking over as our principal search engines.
Social media platforms provide instant user interfaces with up-to-date videos, reviews, trends and more. This shift is due to the presentation of content, algorithms, and the behaviour of users.
