How to create a LinkedIn newsletter
Written by Emma King
Here's our short guide to getting started with LinkedIn newsletters, If you'd like to learn more about them, you can read our article The benefits of LinkedIn newsletters.
This article has been assigned the following categories: Tips,
Step 1: Make sure you are eligible
To create a LinkedIn newsletter, you need:
- A LinkedIn business profile
- At least 150 followers
- Recent original content posted
- No restrictions on your account
Step 2: Start a Newsletter
- Go to your LinkedIn homepage.
- Click “Write article” at the top.
- In the publishing window, click “Create a newsletter.”
You’ll be prompted to enter:
- Newsletter Title
- Description
- Posting Frequency (daily, weekly, biweekly, monthly)
- Cover Image (which we highly recommend so your readers recognise your branding and it helps add credibility)
- Click done
Step 3: Write Your First Edition
Now you’ll write your first issue, and it should be structured as listed below.
- Strong headline
- Engaging opening
- Main body content
- Call to action
- Add any links where needed in your article and these can be added onto a particular word or just as a CTA at the end
- Add any images or videos to highlight and add value to what you are talking about
