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Excel Civil Enforcement brand identity

This project has been assigned the following categories: Brand development,

  • Brand identity
  • Marketing
  • Website

Client overview

Excel Civil Enforcement delivers outstanding enforcement, collection and associated services to local authorities and central government departments.

Project overview

Our work with Excel Civil Enforcement stretches back over a number of years. Initially, we were brought on board to help with the development of a digital marketing strategy, focussing on business growth and then create the many different deliverables to support the business as it grows.

At the 2018 IRRV conference we launched the new Excel brand. Then in 2019, we developed the User Interface (UI) for their first customer app and an amazing exhibition space that included a branded VW camper van for the 2019 IRRV conference.


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The logo

Core to any brand identity system is the logo. For Excel Civil Enforcement, we designed a logo that has strength and gravitas. To overcome the awkwardness of the long name, we stacked the text and nestled that alongside the icon to create a more rectangular shape.

Brand application

The following images demonstrate the strength of the brand when applied to various items, including a tote bag, business stationery, notebooks and brochures.

A photo montage of Excel Civil Enforcement’s tote bag and brochure cover/interior spread both adorning Excel’s distinctive patterns.
A compilation of Excel Civil Enforcement stationary on a white background.
Excel Civil Enforcement business card on a green background.


I would have no hesitation in recommending Claire and her team to anyone looking for an experienced, professional and GDPR conscious marketing company. Scaramanga took the time to learn and understand our industry and its many complexities!

In addition to producing marketing material, maintaining our website and social media accounts, they offer sound marketing advice and tips on a day to day basis. Always quick to respond to any last minute requests and changes, they have been instrumental in raising awareness of our brand.

Our profile and brand awareness has grown beyond measure and we are now seen as the company to beat.

Laura Smith National Client Services Manager, Excel Civil Enforcement

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