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Marketing strategy

Scaramanga builds comprehensive marketing plans and marketing strategy, based on the goals that the business has set out to achieve in its long term business plan. We get under the skin of what makes your business what it is and what resources it has to succeed.

Team gathered around a desk, having a discussion

We also look at industry and market data, interview your senior team and all key players, often including customers.

We run workshops to develop aspects such as your brand proposition, unique selling proposition and current/desired market positioning.

4PS's circular graphics

4Ps plus

We work through the extended marketing mix:

  • Product (or service)
  • Promotion
  • Pricing
  • Place (or various routes to market)
  • People
  • Processes
  • Physical environment (where appropriate)

We bring all this together into a marketing plan designed to drive your business forward ready for you to take forward to implementation.

We’re also well placed to support you with implementation, but that is entirely your choice.

How we help clients

Clients come to us with a range of objectives. They usually include one or more of the following:

  • Launch new products or services
  • Enter new markets
  • Grow market share and win more customers
  • Build third party sales channels
  • Grow brand awareness and recognition
  • Build more profitable customer relationships
  • Develop and communicate their ESG and inclusivity story


Claire and her team at Scaramanga are exceptional, not only at what they do, but their customer service is unrivalled! Going the extra mile is part of their everyday work ethos.

Laura Anne Smith National Account Manager, Excel Civil Enforcement

Claire has supported our team with her expert marketing knowledge and structured facilitation enabling real insight and progress with forming our marketing plan. Claire has a professional, enthusiastic and friendly approach putting people at ease whether they are senior managers or staff less familiar with strategic planning/marketing.

Neil Keeler Group Manager, Southend Borough Council