Seven reasons why outsourcing to a marketing agency makes commercial and creative sense
Written by Amy Shaw
While the UK government’s planned Employment Rights Bill ensures fairer conditions for employees, it means that businesses face increased regulatory requirements and associated costs for hiring and retaining their employees.
This article has been assigned the following categories: Marketing, Social media, Branding, Tips,
For many businesses, particularly small to medium-sized enterprises, this makes outsourcing their marketing to a specialised agency a strategic choice. Here’s why outsourcing to Scaramanga Marketing is an effective way to stay competitive in this new environment.
1. Access to a team of experts
One of the most significant advantages of hiring a marketing agency is gaining access to a larger team with a broader range of specialised skills.
With multiple experts in content creation, analytics, social media, graphic design and strategic planning, an agency brings creativity and versatility that would otherwise require multiple in-house hires.
Employing a full team of marketing specialists in-house to cover all these areas of expertise may not be practical or financially viable.
2. Breadth of knowledge
Marketing agencies have a breadth of expertise from working on multiple accounts in different sectors. They can bring ideas based on experience with other clients and in other sectors that may never have been previously considered.
We also often find overlap between sectors, which helps us to add value to our clients.
3. Continuity of service
Outsourcing marketing ensures continuity of service, and an agency provides uninterrupted support without concerns about staff being unavailable due to annual, parental, bereavement or sick leave.
This consistency is critical for maintaining momentum in campaigns, brand presence including tone of voice and customer engagement.
4. Capacity
An agency will resource their teams to meet their clients’ needs, taking the hassle away from your business.
They will also have the capacity to take on additional ad hoc projects that a small in-house marketing team may not have and will have a vetted and tested pool of freelancers for specific skillsets that your business may only ever need once!
5. Cost-effectiveness
Marketing agencies offer a cost-effective alternative by removing the need for businesses to pay for salaries, holiday pay, pension contributions, sick pay, benefits and other employee expenses directly tied to recruitment and retention.
Agencies provide a flexible, scalable solution without the fixed costs of in-house employment, allowing businesses to adapt their marketing budget according to their needs. Additionally, the supplier relationship with a marketing agency is far more straightforward than employer-employee contracts, especially when the Employment Rights Bill becomes law.
6. Accountability and measurable results
Marketing requires ongoing testing and optimisation to remain effective. At Scaramanga, we conduct regular review meetings and provide regular analytics reports that demonstrate how campaigns are performing and adjust tactics based on the results. This accountability allows companies to track their return on investment.
At the end of the day, our success is based on the success of our clients, so monitoring our clients’ results is important to us.
7. Strategic planning in a competitive market
Scaramanga Marketing strategically plans and executes marketing campaigns on behalf of our clients. We are well-versed in market research and industry trends, helping businesses stay competitive and proactively identify growth opportunities.
Scaramanga provides strategic insights tailored to each client’s needs, freeing up businesses to focus on core operations while knowing their marketing is in good hands.
Contact us to see how we can grow sales and profitability to reach your business’s full potential.=
