Podcasts

Listen to our latest podcast episode where Jamie takes us through what AEO is and the power of it.

AEO is powerful but how do we use it effectively?

Just because AEO is now being used it doesn't mean your SEO should be forgotten about and neglected. SEO plays a big part in the AEO process and Jamie hits us with AI examples and how it has advanced with links into the whole process.

If you want to know more on AEO and how to use AEO listen to this podcast and don't forget you can also read our article for even more information.

Emma takes us through her social media update for 2025 and also let's us in on what she thinks is to come for 2026!

2025 has been a busy year in the social media world and with Trump in power who saw a TikTok black out coming?

What trends do we think will be coming in for December and beyond.

If you want to keep up to date with marketing and social media make sure to follow us and listen to our podcasts via RSS or our website,

On this episode of the Scaramanga Podcast we sit down with Gordon Walker.

Gordon is a business coach, specialising in supporting people through organisation and personal change, including the transition of retiring. Following a long and illustrious career in various senior positions with Cap Gemini, Gordon started his coaching business 8 years ago. He is an accredited EMCC Senior Practitioner and holds an MSC in coaching and behavioural change from Henley Business School.

In this episode we asked Gordon to talk about how business owners and leaders can ensure that their strategic thinking is on point to support their marketing. We’re going to look a two key aspects – finding your WHY and turning your SWOT analysis on its head. Literally, by making it your TOWS.

In this podcast, we're exploring how and why photography impacts brands, as it has a direct correlation to brand images, especially for professional services.

Ally lets us in on the impact of social media, the need for professional photography, why standing out matters, and the benefits photos have for your business.

If you're a business wanting to grow, connect with clients, and elevate your website and social media, listen to Ally and Emma.

In our follow-up episode, we speak to Emma King, our Social Media Manager, to take us through updates of the last six months.

In our previous episode back in January, Emma predicted what she felt would be trending this year and what to look out for. She also touched on what to look for from brands and what she thinks will make the biggest impact.

Have pop-ups been as popular in 2025 and have brands been building communities?

Find out in our latest podcast and get the inside information from Emma herself.

In this episode of the Scaramanga podcast Emma King is joined by Jamie Joseph, Scaramanga's Account Executive. Jamie gives us an insight into where social selling originated from, the future and how to use it now to accelerate your brand in 2025. He lets us know about insider information and how 50% of revenue is from social selling. 

Are you a business thinking about social selling? Listen and get the inside scoop!

In this episode of the Scaramanga Claire Scaramanga speaks to Scaramanga's Social Media Manager Emma King about the power of social search.

Emma takes us through what social search is, the power of it and what can happen when you are not present on social media. She gives us an insight into the power of social media and why it is so important to be authentic and always stay within your brand guidelines!

In this episode, our Account Co-ordinator, Jamie Joseph, is joined by our Social Media Manager, Emma King, to discuss her predictions for social media in 2025.

Emma gives us insight into what brands will be developing online this year, how community is crucial, personal branding and the rise of UGC creators.

Are influencers being phased out? Listen and find out!

In this episode of the Scaramanga Podcast, host Emma King is joined by Claire Scaramanga, Client Services Director at Scaramanga Marketing, to discuss marketing strategies for professional services. Claire shares insights into the agency’s niche of marketing B2B services, highlighting the complexity and specialized approach required for industries such as enforcement, debt recovery, business energy, and managed IT services.

In this episode, our Founder and Managing Director sits down with Emma King discusses what she views as the key to success in the marketing industry: cultivating relationships. She talks about how she has done this throughout her career, as well as the things she has learnt along the way, offering invaluable advice to those who wish to set themselves apart in the ever-changing world of marketing.

In this episode, we are joined by Pat Whitson, founder of Mind Connections. Pat has amassed over 115,000 followers on social media giving advice on how to overcome challenges, fears and struggles. Pat has over 30+ years of experience helping people to overcome issues such as low self esteem and imposter syndrome, and outlines steps to combat them in this episode. 

In this episode, Emma and Charlotte, Scaramanga's social media team, discuss how to leverage personal branding.

In the latest episode of the Scaramanga podcast, Emma and Charlotte, Scaramanga's social media team, sit down to give you all the best advice on how to pursue social media as a career. They outline their own experiences and the things they did that got them into the industry, as well as discussing the stereotyping surrounding social media and influencer marketing.

In this episode, Scaramanga's Account Manager, Amy Shaw, discusses the key differences between B2B and B2C marketing, providing helpful examples of when each may be used, as well as insight into what results can be achieved by their implementation.

In the latest episode of 'Talk too much', Scaramanga's social media team sit down to discuss the process you should be using when making video content for your business and brand to increase audience engagement and views.

In this episode of 'Talk too much', Scaramanga's Social Media Manager Emma King sit down with the Founder and Director of Flexibility Matters, Emma Cleary, to discuss the importance of flexible working arrangements amid the implementation in April 2024 of the Employment Rights Bill.

In the latest Scaramanga podcast, Claire sits down with social media expert, Kieran McNeill to discuss how businesses can use AI tools ethically within their day-to-day operations.

In the latest Scaramanga podcast, Kieran sits down with Bob Dickinson to discuss dyslexia and its misconceptions.

In the latest Scaramanga podcast, Claire sits down with Jim Preen and David Asker to discuss communication during a crisis.

In this episode of the Scaramanga podcast, we look at the Twitter landscape post Elon Musk takeover and the future for businesses who use Twitter as part of their social strategy.

Collaboration can be crucial for surviving and growing on social media. In this episode of the Scaramanga podcast, Talk too much, we speak with Nathalie Selvon-Bruce, Managing Director of Buttercup Bus Vintage Campers on why businesses should have a sharing pod and how collaboration helped her business get through the pandemic, innovate and thrive.

For the 2022 United Nations Climate Change Conference (COP27), energy expert and Managing Director of Control Energy Costs, Phil Ager, joins host Claire Scaramanga to discuss why an environment and social (ESG) strategy is vital for SMEs.

For National Inclusion Week 2022, HR and employment expert, Monica Beckles, joins host Kieran McNeill to answer the difficult questions around diversity, equity and inclusion.

For International Youth Day 2022, Megan Deefholts who previously did work experience with Scaramanga and Emilia Zucchelli while on her work experience with Scaramanga join host Claire Scaramanga to discuss how work experience can help young people with their careers.

For Deafblind Awareness Week 2022, accessibility expert, Lily Dedman, who is deaf and autistic, joins host Kieran McNeill to discuss making the web accessible for deaf and blind users.