RedDoor Managed IT - building brand presence through social media

RedDoor Managed IT is a long-established managed IT services provider and trusted technology partner for small to medium-sized businesses.

Based in Croydon, they deliver tailored IT support and cyber security, internet provision and related services.

Whilst we undertake all their marketing, this case study focuses on their social media successes.

5 min read
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Overview
Testimonial
Approach
Engagement
Design
Video & reels
Results

Project overview

Our remit was to undertake all the marketing for RedDoor IT to:

Build brand awareness, primarily via their social media channels
Increase customer acquisition
Promote managed IT and cybersecurity products and services
Improve their SEO

Here at RedDoor IT we have been working with Scaramanga Marketing for nearly a year now. During that period our online presence and social media connectivity with our clients has increased expediently, which I'm really pleased about. I look forward to a long relationship with Scaramanga and further increasing our online presence.
I found the whole team to be really professional and our online connectivity with clients has exceeded my expectations.
Mark Deragon Managing Director, RedDoor Managed IT

Our approach

Our work for RedDoor Managed IT covers a wide range of marketing skills including:

Social media content creation and marketing
Google PPC advertising and paid social advertising
Branding, brand values and messaging
Article and thought leadership copywriting
Email marketing and database building
Webinar and podcast promotion
Digital and graphic design
SEO - Scaramanga has succeeded in getting them on Google page #1 for key search terms

668% increase

Engagement growth

LinkedIn up 668%
Facebook up 624%
X up 230%

Design

We have designed a number of templates for graphic and carousel posts, as well as a new brochure, signage and advertisements.

A round-up of RedDoor's monthly activity, including a podcast with Startup Croydon — A round-up of RedDoor's monthly activity, with a Startup Croydon podcast

Cyber security awareness by RedDoor's cyber brand, Cyber Advisor

Red Door Managed IT - any office any size we've got you covered — A branded post showing how RedDoor can support any size company

Video content creation

We have also engaged the team strongly in creating video content for reels on social media. This has taken the form of reels covering:

Sharing expertise and advice
Trends – my IT “ick”
Meet the team
Work on site at clients’ premises

My IT "ick"

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Cyber crime facts

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Page #1 of Google

In terms of SEO, Scaramanga has succeeded in getting them on page 1 of Google for their key search terms

Results

LinkedIn highlights

668% increase in engagement
747% increase in posts

Facebook highlights

930% increase in posts
624% increase in engagement

Instagram highlights

8.4% increase in followers on Instagram

X highlights

100% increase in new followers
644% increase in posts
230% increase in engagement

Thought leadership and personal profile building

We post via RedDoor’s managing director’s LinkedIn account to demonstrate his expertise in the managed IT and cyber security industry and spread awareness of RedDoor. We have also undertaken a sustained programme of building his connections to extend this reach.

Over the last year, this has yielded the following results:

456,950% increase in impressions
251,100% increase in LinkedIn members reached
22.9% increase in followers

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