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QEII Centre animated videos

This project has been assigned the following categories: Animated videos,

  • Animated videos
  • Covid guidance
  • CEO voiceover

Client overview

The Queen Elizabeth Centre in Westminster is the largest dedicated conference and exhibition space in central London, offering world-class facilities for high profile conferences, conventions, exhibitions and corporate events. The venue can accommodate up to 2,500 people and hosts over 400 national and international events each year.

Project overview

To help with the venue’s efforts to reopen the QEII Centre after the COVID-19 lockdown, Scaramanga was asked to create an informative and visually appealing animated video to inform all visitors to the Centre, whether organisers or delegates, on all the measures being undertaken to keep them safe.

A three minute animated instructional video to be displayed in the venue, social media channels and on their website.

QEII Centre Covid response instructional video

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The process

We started by reviewing the QEII Centre’s brand guidelines and design approach so we could develop an illustrative style for the animation that would match the QEII Centre’s identity.

Once we had established the style, we then started storyboarding the video to match the script and voiceover recording provided by the client. As animation is a time consuming activity, the storyboard allows us to articulate our ideas to bring the script to life. Once approved, we began work animating the sequence.

We were able to incorporate the details from the packaging the QEII uses for its food boxes, as well as the QEII Taste logo and colour palette so the animation was uniquely QEII Centre. We did the same with the branding in the section that covers QEII Live, the Centre’s technology and AV facilities.

Covid testing centre video

They were so pleased by the first video, when the QEII Centre became a Covid testing centre for Government employees earlier in 2021, they asked us to create a simple animated video, using the leaflet illustrations designed by the NHS, to show people what they would need to do, while they were waiting to be tested. We created the video in a number of different ratios, to be used on different screens at the Centre.

QEII Centre Covid testing centre instructional video

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