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Excel Civil Enforcement 2019 IRRV conference

This project has been assigned the following categories: Marketing campaigns,

  • Creativity
  • Brand exposure
  • Classic VW camper van

Client overview

Excel Civil Enforcement delivers outstanding enforcement, collection and associated services to local authorities and central government departments.

Project overview

In the summer of 2019, the team at Excel asked us if we could manage their presence at the IRRV (Institute of Revenues Rating and Valuation) annual conference and exhibition taking place in October 2019. This is by far the most important event in the calendar for civil enforcement companies wanting to connect with revenues managers in local authorities.

Exhibition material

We took Excel Civil Enforcement’s presence at the 2019 IRRV Conference to a new level. Yes, we created the obligatory exhibition stand, promotional materials and marketing collateral…

However, we wanted to ensure Excel’s stand really stood out, so the Scaramanga team conceived the idea of branding a VW camper that doubled as a bar…

Classic VW camper van wrapped in Excel civil Enforcement’s branding. The roof is raised (pivoted from one side) and a lady is inside serving beer from a counter.
Classic VW camper van wrapped in Excel civil Enforcement’s branding. The shot shows the van inside the exhibition space.

The fully branded VW Camper van serving beer was a massive hit with all the conference attendees as well as Excel’s team.

A 3D rendering of a VW camper van containing the proposed branding

Please accept marketing-cookies to watch this video.

At Scaramanga, we thrive on delivering creative challenges like this. Now we’ve upped the game we really do need to think of something amazing for the next conference.

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