How to guide to marketing articles

How to run a successful webinar

By Claire Scaramanga

Getting in front of your prospects to explain your proposition is one of the most powerful ways of generating sales leads, especially when you are selling services.

7 steps to naming

By Claire Scaramanga

Naming – or renaming – your business is no small task. Having named several companies, here are our suggestions on how to approach it. While this article focuses on company naming, many of the points also hold true for product naming.

Obtaining consent for marketing under GDPR

By Claire Scaramanga

In the second article looking at GDPR, which comes into effect on 25th May 2018, we look at how to obtain consent to marketing (all marketing, not just email).

Why content marketing is important

As The Sheriffs Office is up for the marketing award in the Croydon Business Excellence Awards, I thought I would write an article about content marketing, which has always formed a key part of their marketing strategy.

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