Marketing strategy articles

7 steps to naming

By Claire Scaramanga

Naming – or renaming – your business is no small task. Having named several companies, here are our suggestions on how to approach it. While this article focuses on company naming, many of the points also hold true for product naming.

The future is voice activated

By Sarah Moran

I have a confession. Every morning I am woken by the voice of a female who tells me to get out of bed and reels off any pressing matters I must see to during the day ahead.

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