Personal branding is a term I use at Scaramanga Marketing to describe the effect you have on others and the impact you create, just as a product or company brand is designed to espouse specific values and create a desired emotional response in the consumer.
At Scaramanga Marketing I work with many people, both senior executives in large organisations and small business owners, to help them develop their personal brand and then promote themselves more effectively to achieve their goals.
Marketing is such a people business. For one thing, it helps to be a good communicator! This is even truer when you are on the service side of the business in an agency environment.
A great brand can be one of a company’s strongest and most enduring assets. So why do so many companies get it wrong?
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