Articles

Scaramanga turns 18!

By Claire Scaramanga

In October 2000 I was working as the Marketing Director of a dotcom business that was part of the group that also owned the Scotsman and Sunday Business.

How to run a successful webinar

By Claire Scaramanga

Getting in front of your prospects to explain your proposition is one of the most powerful ways of generating sales leads, especially when you are selling services.

7 steps to naming

By Claire Scaramanga

Naming – or renaming – your business is no small task. Having named several companies, here are our suggestions on how to approach it. While this article focuses on company naming, many of the points also hold true for product naming.

Obtaining consent for marketing under GDPR

By Claire Scaramanga

In the second article looking at GDPR, which comes into effect on 25th May 2018, we look at how to obtain consent to marketing (all marketing, not just email).

The future is voice activated

By Sarah Moran

I have a confession. Every morning I am woken by the voice of a female who tells me to get out of bed and reels off any pressing matters I must see to during the day ahead.

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