Resources
Beyond the 4Ps – the extended marketing mix
Podcasts
Featured podcast
Marketing legal and professional services - Claire Scaramanga
In this episode of the Scaramanga Podcast, host Emma King is joined by Claire Scaramanga, Client Services Director at Scaramanga Marketing, to discuss marketing strategies for professional services. Claire shares insights into the agency’s niche of marketing B2B services, highlighting the complexity and specialized approach required for industries such as enforcement, debt recovery, business energy, and managed IT services.
Steering relationships on the road to marketing success - Claire Scaramanga
In this episode, our Founder and Managing Director sits down with Emma King discusses what she views as the key to success in the marketing industry: cultivating relationships. She talks about how she has done this throughout her career, as well as the things she has learnt along the way, offering invaluable advice to those who wish to set themselves apart in the ever-changing world of marketing.
Navigating mental health in business - Pat Whitson and Charlotte White
In this episode, we are joined by Pat Whitson, founder of Mind Connections. Pat has amassed over 115,000 followers on social media giving advice on how to overcome challenges, fears and struggles. Pat has over 30+ years of experience helping people to overcome issues such as low self esteem and imposter syndrome, and outlines steps to combat them in this episode.
It's time to get personal (with your branding) - Emma King and Charlotte White
In this episode, Emma and Charlotte, Scaramanga's social media team, discuss how to leverage personal branding.