Articles

How to write a great case study

By Claire Scaramanga

These are the questions to ask before writing your case study. Some answers will come from within your business, others will need information from the client. If you use the client’s words when writing the case study, they are more likely to feel it is accurate and approve it.

Net promoter scores for SMEs

By Claire Scaramanga

When you are a smaller business, you may gauge your customers’ satisfaction levels based on gut instinct, verbal feedback or maybe even a regular satisfaction survey.

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