High Court Enforcement Group: Working across four brands
High Court Enforcement Group and The Sheriffs Office are High Court enforcement companies, recovering unpaid judgments for creditors and property for landlords.
Excel Civil Enforcement recovers local authority debt and the National Eviction Team undertakes protester and activist removals, often from national infrastructure sites.
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Project overview
Scaramanga started working for The Sheriffs Office in 2009, helping them grow into the top 4 companies within the High Court enforcement sector.
In 2016, as a result of their high market share and brand profile, The Sheriffs Office was acquired by High Court Enforcement Group, who also wanted access to Scaramanga’s marketing expertise.
In addition to working for the two High Court brands, we were also appointed to undertake the marketing for their two other brands, Excel Civil Enforcement and the National Eviction Team.
Debt is a very sensitive subject – it requires a considered approach and giving thought to the current economic and political climate.
Because the industry is governed by quite extensive legislation, we needed to develop and maintain an In-depth knowledge – Claire Scaramanga actually holds industry qualifications in the Taking Control of Goods regulations.
We are reaching out to diverse target markets, so the messaging needs to be on point for each.
With protester evictions, these are often very high profile and we need to manage media enquiries, as well as media attacks by activists.
Finally, our clients’ clients often don’t want anyone to know they are using enforcement services, so the scope for shouting about specific successes is limited.
How we help HCE Group grow
Scaramanga works on a retainer basis with all four brands, providing a complete marketing service function for the companies. We also undertake work on a fixed price project basis for other aspects.
Retainer
Our retainer covers a wide range of marketing, including
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Campaign ideas, planning, budgeting and execution
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New service launches
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Content research, creation and marketing
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Organic and paid social media
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Email marketing
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Database development
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Print and digital advertising
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Events and webinars
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Partnership marketing
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Media relations
Our project work includes:
- Full rebrand in 2018
- Websites design, build and SEO
- Online instruction forms
- Mobile app design
- API integrations
- Graphic, digital and UX design
A number of successes
We've had a few success...
- Before acquisition, The Sheriffs Office reached the top 4 in the industry
- We successfully pitched TV show to the BBC, which ran for eight seasons and reached 32 million people and won a Broadcast TV award – The Sheriffs Are Coming
- HCE Group and The Sheriffs Officer are now the largest independent High Court enforcement company in the country
- The National Eviction Team has won several very large and high profile national infrastructure clients
- Excel Civil Enforcement has raised its profile significantly and has won multiple new tenders in target areas of the county, including a London Borough
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Testimonials
Further work for HCE Group
Check out some of the projects we have delivered for the four different brands within High Court Enforcement Group.