Google blew onto the scene in 1998 and took the world by storm. Becoming the most used search engine in the world, the phrase “just Google it” became a phenomenon. 

Roll on to 2025 and we now have a wide range of social media platforms taking over as our principal search engines. 

Social media platforms provide instant user interfaces with up-to-date videos, reviews, trends and more. This shift is due to the presentation of content, algorithms, and the behaviour of users.